“Quality over quantity. It's a time tested approach to production, and has provided a birthplace for many of the finer things in life. Simply put, it just hits different when subtle attention to detail gives way to a much more precise goal in mind. For this episode of Thread Counts, I find myself in the south of Holland at the doors of Adapt Brand.
In the world of inline skating, there are even smaller microcosms dominated by distinctly unique doctrines of rolling. From racing to aggressive, to freestyle and so much more, inline skating is experiencing a resurgence of popularity. After experiencing the madness that is Winterclash, I found it pertinent to learn more about Adapt, as it's been the premier Dutch designer of skates for almost a decade.
Pieter Wijnant, one of the co-founders of Adapt was gracious enough to invite me into his home to get a crash course in why his dedication to the blade game has his brand often described as the Ferrari of inline skating. It was clear from the moment I put a lapel mic on Pieter, I was about to learn from a verifiable master of his craft. Handmade skates crafted with the best materials leads to a finished product infused with the noble intention; to be the best inline skates available for the masses. Adapt is the first contemporary skate brand with a clean heritage, no reliance on ancient designs and over-used molds. There aren't huge corporate entities throwing cash at their cause. Adapt is aiming to mature the inline skating mentality while still keeping the zest of rolling at the forefront of the brand's ethos.
Peep the clip above to understand just how Adapt is starkly unique from all the other brands meandering a sea of slick mediocrity. Much love to Pieter and Olga for allowing me to tell some of your story. Looking forward to what the future holds.” - Richard Williams